5 thoughts on “Appetizing Thoughts: Demystifying Olive Oil

  • October 20, 2011 at 6:41 pm

    Great interview, Sanura. Like The Good Soup said, it answered a lot of questions, even I didn’t know or consider in finding out answers to. I definitely taste olive by the teaspoon to decipher what’s appropriate to use in what, but as far as the swirling as we do with wine, is news to me. As for kickstart, I’ve heard of it, but not completely familiar. So, in all fairness to Mr. Sanders but in consideration of what Madeyln poses, I do feel like it’s important to discuss and explain how a $50 bottle of EV olive oil comes close to being affordable.

  • October 15, 2011 at 7:18 am

    Hi Karma Free Cooking, Thank you for your thoughtful comment. Your point is absolutely valid. I have at least a partial solution to our mathematical gap. First rewards to backers present a delicate balance for any Kickstarter project. How can you provide value to those who pledge, while retaining sufficient resources from the project to execute the business plan at a quality level, i.e.,acquire product, develop brand identity, label design, marketing, etc.? After all, Kickstarter is a unique alternative to seed money from friends and family for small businesses, not a traditional consumer transaction. For a $50 pledge, the objective is to provide the backer with value without overly absorbing your net cash flow after paying Kickstarter and Amazon fees. My challenge has been managing shipping costs. Because the olive oil will not be available until March or early spring, the Tunisian olive wood items were added as a reward to be delivered in December prior to the holidays. Thus two shipping events are required. You have, however, accurately pointed out a disconnect within the backer levels, and an unfairness to those outside the pick up regions.

    Here’s a solution, or at least a partial solution. I’ve added a reward level at $65. You will receive a bottle of olive oil and the Tunisian olive wood items. These will be shipped at no no further expense anywhere in the U.S and its territories. To balance the levels, one bottle of olive oil will be added to those already stated at the $100/$101 levels. I know this doesn’t completely close your mathematical gap, but hopefully this offers more value and still provides the project with sufficient cash resources to bring this olive oil to market successfully.

    For your time and effort reviewing the project and sharing your concern, I’ll send you an additional bottle at the $65 level. If you choose not to pledge, I’ll gladly send you a bottle at my expense. I want you to taste my olive oil. Please send me your shipping address at bill@crushandpress.com Thank you.

  • October 15, 2011 at 5:51 am

    Sanura, what a completely fascinating interview. It’s answered so many questions I’ve had about olive oil. Just the sort of interview I like to read!

  • October 14, 2011 at 8:00 pm

    I totally support local farmers and CSAs, but the way this KickStart campaign is set up kind of benefits the grower/producer more than it does the consumer/supporters. If I lived in KY or DC it may make sense… maybe. But when someone starts the premise stating that good olive oil is expensive and that paying $18-$50 a bottle is exhorbitant for many, this Kickstart cost structure makes little sense to me.

    If I did my math correctly, here people are paying about $50 a bottle if they’re able to pick it up in KY or DC. How is this providing a hi-quality but CHEAPER alternative to consumers??? Am I missing something here??? If you pledge less than $50 you don’t even get to taste the oil.

    please help me understand…

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